It's best not to make a move until you have defined a niche and answered that first question: Who do you want to sell to? Until you have a clear picture of your target, and have defined within this group some possible perfect customers, you are not yet positioned effectively. Here's why.
When just getting started, you must seek to understand everything you encounter, for you do not know what you will need. Yet this is impossible to do. There are simply too many good newsletters out there to keep up with them all. Too many neat books; you can't get and read
every one. And too many sites such as STAT, upon which you can spend a week or more without exhausting the resources.
But as you narrow your focus, you in turn narrow the information gathering task. Settle on half a dozen good newsletters to follow, keep as many as a dozen books handy for reference, and refuse to be distracted by anything off target. Until you can accomplish this, do not extend yourself further by tackling a newsletter or website. Such tasks steal precious time from the fundamental: Defining your target.
When you have the Focus
Given a focus, you can begin, even if you are still searching for a good product. This can come later. But you must know who your target is.
Given this, start a newsletter, then work at trying to get feedback. When your target begins interacting with you, there are all kinds of great benefits. From their words will
spring new ideas that both clarify your goals and bring you closer to achieving them.
And consider opening a website. Whether or not you have a product, focus on building great content. But even with a website, you need to build a newsletter. This is no longer optional; people expect you to have one. A newsletter is the most effective way to stay in touch with your target and demonstrate your growing expertise.
Continue working on your copywriting skills. Make sure every page on the site "sells" even if it's only free information.
Keep the pages simple. Follow the unwritten rules. Let that copy you've struggled to create be the total focus of your site. Hold the art work to a minimum. A logo and a
tiled background is all you really need. And whether or not you yet have a product to sell, remember that content is king. Provide all you can and do all possible to keep your visitors coming back for more.
What Next?
Continue to search for products that fit your defined target. And continue to seek an unfulfilled need within your target that you can satisfy with a product you create.
Given a product, it's time to really zero in on your perfect customer. Everything in your newsletter and on your site must be directed at this target. It's fine if others
join in, but it's impossible to talk to two different types of people at the same time. Grab a tight focus and stick to it.
Wrapping Up
This plan may not be as easy to accomplish as you had hoped. It requires time, work, and effort. And there are things to be learned. But it is doable. Anybody who persists
can make it happen.
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