Finding a Niche
A niche is a narrow slice of a larger market. A slice with an audience large enough to produce the income you need, but otherwise as narrow as possible. And it needs to be something in which you can dominate powerfully. You want to be *the guru* within your niche.
Finding your niche may be the hardest part of all. Not the work involved, but the time, particularly the thinking time. Yet this is absolutely the last thing to rush. For if you don't get this right, nothing is going to work at all well.
Finding a product
As mentioned, working with copywriting and seeking to define your niche need to evolve together. That is, as you make progress in one area, move ahead a bit in the other.
Now to this mix, add the search for possible products and services. And throughout, continue to try to picture who you want to sell to. To define your perfect customer.
Without a doubt, the best product to sell is one you create. This gives you total control. You may even invite others to assist in selling it. There is profit to be made in them all. Too many neat books; you can't get and read selling products produced by others, but much more in products you produce.
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