Getting Started

Finding appropriate answers to the last entry's questions requires a good deal of study and thought. As you proceed, focus on all of them collectively. That is, as you think about
who you want sell to, also consider products to be sold and ways of doing so.
To get started, jot down a few thoughts about each as a beginning point. With these notes, search for ideas and information to help you flesh out a full fledged business plan
This process will take months, not days. Whatever it takes, it's better to know where you are headed before committing the bucks and time needed to build a website.

The First Step
This may sound like heresy to seasoned professionals, but the failure to understand what great ad copy is all about, and the lack of skills needed to produce it, is a very common cause of business failure, particularly online. So start here.


Start with copywriting? Have you lost it?

No. Not at all. Copywriting comes after all else is done except building the site. By then you are tired, filled with self-doubt, and doing all possible to minimize committing to even one more small chore. So the final copy on the site often looks and reads as something done hastily and at the last minute. Avoid this calamity by beginning
your study right now. Be ready when the time comes to write great pages. Nothing less works.
There is an added bonus in seeking to develop or improve copywriting skills. Almost every gain is also an asset to all other writing you do, including what is needed for your email and newsletter. No writing I have ever done is more demanding than copywriting. Improved skills in this area means better results with all of your writing.
There is no need to master copywriting at this point. But get started with the task. If you have not decided on a product, you can't say who your perfect customer will be. But you can come to grips with the concept of building such an image.

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