Tools are a major item in a hardware store. But the store's target is Mr. and Mrs. Average Consumer. Most do not need great quality and would not pay the greater price even if the better item was available. But some would. Therein lies the key.
While your local hardware store may find it unprofitable to stock professional tools, may even be prevented by contracts from doing so, many customers would like the option to buy better quality.
The Web makes it possible to profitably offer only the best. The few who would buy top the line in a given shop if it were available are collectively a target of considerable size.
Starting Small
Several years back I discovered bricks of fire starter cubes. Just touch a match to one, and you can ignite a pretty good sized chunk of firewood, provided it is split. Joy! Hardware Stores And Niche Marketing No more kindling. No more nursing things along. No frustrating restarts. Just stack it, add a cube, and touch it with a lighted match.
About eight years back, the hardware store changed brands. (Translate: Supplier changed brands.) They look the same. Cost the same. But it usually takes several matches. (And scorched fingers!) Further, it often takes several cubes.
For more information, please visit: http://www.BigExperts.com
No comments:
Post a Comment