Where we're at
The above is not the whole of it. For example, there has been no mention of search engines, yet good positioning can make a big difference. Again, if you know how to optimize pages and can do so easily, it is worth your time to do so. If not, hire it out. Writing skills are important. If yours aren't so hot, factor in some cost for editing, or even creating both page content and the advertising message behind all. Good service is available
at $25-$50/hour.
You must add up these costs relative to your particular needs. But it is unlikely you can start a serious online business for less than $500 to $1000, even if you do
all the work yourself.
Time Cost Analysis
Starting any business means commitments in time you can not expect to recover except over the long run. So good cost analysis is difficult initially. Even so, put a dollar
value on your time, perhaps as low as $5/hour, to help you make good decisions about how you will use your time. Even at $5/hour, it will be clear that some things should be
hired out.
Building web pages with HTML when you could be generating leads may not be the best use of time. Reading a book or two about how to work the Web can be very helpful, but sometimes it's more cost effective to buy the information needed. Working harder is often the only option available. But when possible, work smarter, which often means hiring services. In the end you'll have more fun and rake in greater profits sooner.
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