As I was working on another article, I opened the top drawer of my desk and grabbed the highlighter. Beneath it was an old coin my grandfather gave me years back. A penny. Dated 1849. I know nothing about coins. But this one may even be copper. It's larger than the current crop. It's worn, but the markings are still quite legible. So what's it I love history. How long would it take me to learn enough about coins to safely buy and sell them? I can't say, for I've never looked into it.
There would be little risk in testing. Put the two ideas together, and I've got coins with a history. Maybe it's a joke. Maybe it would work. Easy enough to check it out.
Opening a site on which you plan to sell and trade rare coins, is likely to put you head to head with older more established sites that will bury you.
In a narrow niche, it is much easier to set yourself apart from your competitors. Much easier to let your site speak for itself and demonstrate your expertise. And it answers the question of why people should come to you, for you are now a specialist, soon to become an expert.
You will find your pages will have better positions on the search engines. In fact much better. A different set of keywords emerges from your selected subset of all coin
dealers.
The Right Niche Makes It Happen
Targeted marketing is what it's all about; it's a must. You do not want visitors who do not want what you offer. They are not buyers and will only waste your time, resources, and bandwidth.
Start by listing everything you enjoy doing or talking about. Everything. I've no idea how to relate golf and history, but if you like both, put them on your list.
The oddest things can lead to something really neat. This article came from an old penny in the top drawer of my desk. Check out your hidden and/or forgotten treasures. Be
alert to every crazy notion that comes to mind. Somewhere in this madness, you will find a niche worth capturing.
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