Friday, April 3, 2009

Niche Finding Made Easy

Suppose you love books. Everything about them. You read voraciously. And you'd just love to write some reviews and sell the books you particularly enjoy. But hey, forget
that. Right? An individual doesn't stand a chance in the book business. Right? If Barnes & Noble doesn't seem able to catch Amazon, you're not going to get it done. Right?
Well, yes and no. It's true that you are not likely to beat Amazon, even if they falter in that heady race with Barnes & Noble. But if you change some rules, you can win.
If you select a specific area, one sufficiently narrow, you can beat these companies in this niche. Few books are being published in what was previously called Male Adventure. Yet men still read when they can find an author they enjoy. I don't know this would work, but it's a possibility worth checking.
Maybe specialize in technical works, not available through major book stores. Then of course there are rare books; a narrow niche within this category might be just the ticket. Just think books. Write down every idea that comes to mind. Make a note of every interest or skill you can bring to the table.


Think About Ebooks


Ebooks are growing in popularity. A while back I looked into them just for the heck of it, thinking I might uncover something of interest. I did not find a specific market that has not been touched, but I bet it's there.
I did find an idea, though. With so many people publishing ebooks, there is definitely room for a great ebook compiler. The Adobe PDF format is popular, but the
compiler produces post-script files that are huge. And I don't find the reader easy to use. NeoBooks is an option, but probably unnecessarily complex to use. And it excludes
MAC users; there is a reader for PDF files on MACs.
I'm not planning to write a new compiler. I have included this thought only as an example of things that may come up unexpectedly while you are searching for something else. Each such idea is a possible opportunity.

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