If you are an internet marketer or promoter or run a mailing campaign, you work hard to provide your clients with the best resources and bargains on the internet. If this is the case, then you are aware of how negative it can be for you and your reputation to send clients to a broken link advertisement or a to a website that never opens and only creates an "error" message. A solution for this is to get an application for your business that constantly checks the database for the availability of a site's URLs to ensure that a site is ready and working at the moment the client opens it.
Smart URLs convert an existing link so that the target page opens in a new browser window.Although it uses JavaScript, it is smart enough to work even if JavaScript is disabled (by opening the page in the same window) — keeping your site accessible to everyone, and far more user-friendly than a link that doesn't work at all. It also has the advantage of keeping your pages valid which is ultimately every internet marketer's or promoter's goal.The internet today is full of webmasters that are constantly updating, editing and even deleting web pages so the odds of coming up with a "404 File Not Found" error is unfortunately not uncommon.
Thankfully, when using a smart URL application, the odds of this happening drop dramatically.Updating your webpage is an excellent way to keep your content fresh. However, lets say you are updating your website completely, changing the names of page's filenames and so on and you want to get rid of those old pages but without having to worry about those who go to the old web page and see nothing. If people are finding your old pages when requesting previously known information into these search engines, and they attempt to go to that page that has been deleted or moved, they will get a error message. No webmaster wants this to happen. Having the smart URL application allows you to send the old information from a Web page or its URL through your browser. Your browser, whether it is Microsoft Internet Explorer or Netscape Navigator, will automatically reformat any Web page you send through it so it correctly fits inside the e-mail message or search query you are trying to expose to your customers. Additionally, search engines such as Yahoo and Google now have smart URL toolbars to further the chances of redirecting customers to the correct pages using the old link information.
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